Understand Mobility and Spatial Behavior for Better Decision-Making

Leverage anonymized mobile network data to track human mobility, identify high-value locations, and improve market strategies.

How It Works

O2 Geodata processes aggregated, anonymized data from the mobile network to create high-level statistics about population dynamics. The tool identifies patterns in mobility and spatial behavior while ensuring privacy compliance.

Key Data Insights

Volume of people in defined areas
Movement patterns between locations
Changes in mobility trends over time
Presence and flow of visitors or residents

Key Use Cases

1. Mapping Mobility Patterns
Understand where people go and how they move.

Identify how many people live in an area, how many pass through, and where their journeys begin and end.
Evaluate attendance at major events like concerts, public gatherings, or festivals.
Track daily foot traffic in shopping malls and other venues to pinpoint peak activity.

2. Transportation Planning
Align schedules with demand for better efficiency.

Optimize schedules and improve efficiency with precise mobility data, whether you're planning public transport, managing urban mobility, or operating private transit services.
Monitor congestion levels and assess location occupancy.
Improve planning for infrastructure upgrades.

3. Business Development
Choose the right locations to maximize impact.

Compare areas based on visitor numbers, demographics, and length of stay.
Select optimal sites for events, marketing campaigns, or new storefronts.

Customers Using O2 Geodata

innogy: Analysis of resident movement to place EV charging stations strategically.

Knihy Dobrovský: Analysis of visitor numbers at the Book World Fair and enhanced customer engagement through follow-up campaign targeting.

IDPK: Optimization of public transport in the Pilsen region.

Privacy and Data Handling

All data processed originates from mobile network infrastructure and is fully anonymized.
The tool only generates high-level statistics, making extracting or using any individual’s personal information impossible.
Explicit customer consent ensures data processing aligns with strict privacy regulations.

Why Choose O2 Geodata?

Accurate Insights: Make data-driven decisions using anonymized, real-world mobility data.
Versatile Use Cases: You can apply O2 Geodata to solve diverse challenges from urban planning to business optimization.
Privacy First: Robust anonymization and consent processes ensure compliance and build trust.